Mike van der Heijden is a 17 year veteran of digital marketing (specifically search engine optimisation) and is the founder of Portal Ventures, a Melbourne consultancy specialising in helping online marketplaces generate more revenue through effective and scalable search engine optimisation strategies.
Portal Ventures also invests in early stage classifieds, service & e-commerce marketplaces globally and has invested in marketplaces such as LatAm Autos, Fresha, Programa, CarsFast, PriceMyCar, SideSpace & Omnyfy.
How AI Can Help SEO
For decades, SEO has been fundamental to traffic generation for PropTech and property marketplaces. However, the rise of AI presents both opportunities and challenges for SEO strategies. In this session,Mike van der Heijden, CEO of SEO specialist Portal.Ventures, will explore how AI can enhance SEO performance and provide insights into Google’s evolving AI-driven approach. Attendees will gain a practical understanding of AI’s impact on search visibility and strategies to stay ahead in an evolving digital landscape.
