James Gray, Director of Global Marketplaces at iovox, has over 20 years of online marketplaces experience. His strong business and sales leadership, proven strategies, and passion for delivering outstanding results has led to iovox's premier standing for Marketplace communication tracking.Previous to this, James worked at REA Group for over 13 years, and 8 years at Property Portal Watch and Property Portal Accelerators applying his expertise in the transformation and growth of Classified and PropTech companies.
How Data Drives ARPA Growth
Companies gather an enormous amount of data on their customers and visitors from a range of different channels. However, unless they act on this data with a clear outcome in mind, the data has no value.
In this session, James Gray,the Director of Commercial at iovox, discusses how their customers are using this data to grow ARPA.
