Hill Pruksananont is an experienced entrepreneur with a strong track record in scaling early-stage companies. Early in his career, he founded Homefly, a short-term rental management business, and later co-led the launch of Funding Societies in Thailand, Southeast Asia’s largest SME financing platform and a SoftBank-backed company. Recognizing the transformation in travel and rental trends post-COVID, he co-founded Sontana in 2023 to redefine the monthly rental experience.