Alfaseeh Maricar is the COO of Showsuite, a leading digital transactions company in Singapore that facilitated over 50% of all new private home transactions in the country last year, working closely with real estate developers, brokers, and solicitors. A seasoned professional in the digital technology space, he co-founded Showsuite after nearly a decade as one of the pioneers in mobile app development in Singapore, collaborating with global FMCG brands such as Audi, Blum, Sony Pictures, and Estée Lauder. Educated at the National University of Singapore, Alfaseeh brings a wealth of experience in technology and an understanding of Southeast Asian markets, consistently driving innovation in every venture he undertakes.
PropTech Revolution: How Singapore’s Developers Are Transforming Sales & Marketing
Property developers in Singapore are embracing technology at an unprecedented pace to streamline inventory management, sales, marketing, and KYC compliance. The Covid-19 pandemic acted as a catalyst, accelerating digital adoption and reshaping the way real estate is bought and sold.
Today, over a billion dollars in property sales are transacted online daily, unlocking new efficiencies and market opportunities.This presentation will explore the rapid rise of digital platforms, the impact on cross-border sales, and the strategies developers can leverage to enhance marketing effectiveness and operational agility in an increasingly digital world.
